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MP4 DOWNLOADS A BOON FOR INDEPENDENT VIDEO DISTRIBUTORS AND PSP FANS ALIKE December 18, 2005 The Sony PSP is currently the top-selling gadget with over 5 million units sold in the US during the first 8 months of its launch last March 2005. The owners of this handheld multimedia marvel are now desperately seeking games and movies to play on them. The PSP has the best 16x9 wide screen seen on any handheld movie player. It is a real boon for aficionados of portable movie machines, and thus the torrent of PSP sales to movie fanatics in their twenties and thirties. The Sony PSP is rapidly becoming the must have video iPOD for the 99cent tunes buying iTunes collector. According to a recent New York Times story, watching video on a PSP is equivalent to watching a 27inch TV from a 10 foot distance. Brian Roberts, C.E.O. of cable giant Comcast recently announced that the PSP will be the portable TIVO of coming years. During the first year of iPOD sales, less than a million iPods sold through. The iPOD buyers had several hundred thousand songs to buy at 99cents from the iTUNES store. Imagine a scenario without an itunes store in that first year of the iPOD. A situation of bigger magnitude is haunting the PSP owners as of this moment. With over 10 million PSPs anticipated to be sold worldwide in the first year and over 5 million in the U.S. alone and only a dozen games out, Sony has promised a movie download store within the next 12 months. But we can be sure it will be stocked first with mainly Sony movies - and that - after a long grueling wait. What about movie downloads NOW? What about an itunes like software for the PSP owner-NOW? 29HDN has come to the PSP owner's rescue. They have just launched the first download service for MP4 video formatted for the PSP. This BETA launch will include a few feature films initially and then expand to over 200 films and videos by mid-2006. 29HDN, the new HDTV network, was the first to launch the direct to PSP video portal 29Guide. This guide has become the top direct video download online place for PSP owners and gawkers alike. 29HDN also has fast become the darling of Madison Avenue willing to test sponsorships on emerging handheld platforms with them. Among other sponsors, VW recently became the first auto manufacturer to place 15 second TV spots on videos through 29HDN, they are expected to continue this sponsorship into 2006. Bob Caird of 29HDN, who was the marketing honcho during early stages of HBO and Disney Channel said, "We have two seasoned new media veterans Ninan Kurien and Joseph Shak running our PSP Video download launch. They have been hired by both Sony Pictures Entertainment and MGM among others to help with interactive marketing of movies like, XXX, the last James Bond film and many more. Starting in 1998, they ran the online edition of this magazine and over a dozen other leading magazines read by 18 million of this now PSP craving audience. In early 2000, two years prior to the launch of the first "Lord of the Rings" trilogy, they were asked by Gordon Paddison of New Line Cinema to build, launch and promote the online presence for the first broadband exclusive trailer. This launch holds the industry record for trailer downloads with over 6.7 million in the first week and over 26 million in the first one month. In 1998, they also founded and launched the first broadband search engine called Rampt which was financed by Time Warner and Intel. Rampt went on to win the first Bandie award from the cable industry. They also created the first series of DVDs in a distribution deal with both PolyGram Films and Warner Home Video at the launch of the DVD player in 1997. In 1995, Joseph Shak was the co-founder of one of the first interactive advertising agencies with the launch of Rubin Postaer Interactive the interactive arm of long time agency for Honda among others." |
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